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Northern University Bangladesh

Abdullah Mohammed Ibrahim

Designation : Associate Professor of Marketing
Department : Business Administration
Academic Qualification :

MBA in International Marketing, London South Bank University, UK

BBA (Hons) in Marketing, University of Chittagong

Teaching Area :
  • Brand Management
  • Service Marketing                                              
  • Advertising
  • Consumer Behavior
  • Integrated Marketing Communication
  • Marketing Research           
  • Supply Chain Management
  • Distribution Management
  • Principles of Marketing
  • Marketing Management
Publications :
  •  Fatema, N., Siddik A.B. and Ibrahim, A.M. (2019); “Efficiency and Productivity of Commercial Banks: Evidence from Bangladesh,” North American Academic Research (ISSN : 1945-9098, Vol. 2, Issue – 07, July 2019), https://twasp.info/journal/Zt7687A0/efficiency-and-productivity-of-commercial-banks-evidence-from-bangladesh?fbclid=IwAR2uNoycL62kKg8tqwCw1Jy2wnB3NMXN3Fsd1UA9CF22GRlWDBbZrcPMYms
  •  Ibrahim, A.M., Fatema, N. (2017); “Dimensions of Customer-Based Brand Equity: A Study on Bangladeshi Brands,” Business Review - Bangladesh ( ISSN : 2224 – 1884, Vol. 6, Issue – 01 & 02, December 2017), pp. 86-95.
  • Fatema, N. and Ibrahim, A. M. (2016), “An empirical study on perception of service quality in Islamic Banking sector of Bangladesh”, Business Review - Bangladesh ( ISSN : 2224 – 1884, Vol. 5, Issue – 01&02, December 2016 ), pp. 200 – 213.
  • Ibrahim, A. M. (2015), “Factors affecting Brand Choice and Consumption in Soft drinks Market: An Exploratory Study on University Students of Dhaka city”, Business Review - Bangladesh (ISSN : 2224 – 1884, Vol. 4, Issue – 02,  December 2015 ), pp. 18 – 44.
  • Ibrahim, A. M. (2015), “Impact of Advertisement on Brand Preference: a study focus on Soft drinks market of Bangladesh”, Journal of Business and Technical Progress ( ISSN : 2224 – 1884, Vol. 4, Issue – 01,  June 2015 ), pp. 72 – 81.
  • Ibrahim, A. M. (2014), “Impact of Limited Time Promotion on Consumer Buying Process”, Journal of Business and Technical Progress ( ISSN : 2224 – 1884, Vol. 3, Issue – 02,  December 2014 ), pp. 21 – 29.
  • Chowdhary, H.J. and Ibrahim, A. M. (2014), “Stress and its impact on Working Women- A study on Comilla City”,Business Review - Bangladesh (ISSN : 2224 – 1884, Vol. 3, Issue – 02,  June 2014 ), pp. 47 – 58.
  • Ibrahim, A. M. (2013), “Global Brands and its way to take position at share of heart”, Journal of Business and Technical Progress ( ISSN : 2224 – 1884, Vol. 2, Issue – 02,  December 2013 ), pp. 33 – 35.
  • Ibrahim, A. M. and Fatema, N. (2013), “Impact of membership card on customer loyalty: A study based on supermarkets of Dhaka city”, Business Review - Bangladesh (ISSN : 2224 – 1884, Vol. 2, Issue – 01, July 2013 ), pp. 231 – 239.
  • Fatema, N. and Ibrahim, A. M. (2012), “Comparative study of profitability and liquidity analysis of Islamic Banks in Bangladesh”, Global Disclosure of Economics and Business ( ISSN : 2305-9168, Vol.-1 No. – 2 , January 2013), pp. 29 – 46.
  • Fatema, N. and Ibrahim, A. M. (2010), “Analyzing the relationship between customer innovativeness and brand extension”, Journal of Business and Technical Progress, ( ISSN : 2224 – 1884, Vol. 1, Issue – 02, December 2012 ), pp. 69 – 88.
  • Fatema, N. and Ibrahim, A. M. (2010), “Relationship between Islamic Banking and Micro-financing”, Journal of Business and Technology (Dhaka), Northern University Bangladesh. (ISSN : 1992 – 271X, Vol. 5, Issue – 01, June 2010), pp. 24 – 37.
  • Ibrahim, A. M., Ishtaique, A.N.A. and Islam, M. A. (2007), “Customer loyalty: A Study of Mobile Telecommunication Service Providers in Bangladesh”, Journal of Business Studies, University of Dhaka (ISSN – 1682-2498, Vol. XXVIII, No. 1, June 2007), pp. 225 – 252.
Academic Awards, Fellowships and Research Grants :

University Merit Scholarship

E-mail : amibrahim77@yahoo.com
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