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Northern University Bangladesh

Abdullah Mohammed Ibrahim

Designation : Associate Professor of Marketing
Department : Business Administration
Publications :

1. Ibrahim, A. M., Ishtaique, A.N.A. and Islam, M. A. (2007), “Customer loyalty: A Study of Mobile Telecommunication Service Providers in Bangladesh”, Journal of Business Studies, University of Dhaka (ISSN – 1682-2498, Vol. XXVIII, No. 1, June 2007), pp. 225 – 252.

2. Fatema, N. and Ibrahim, A. M. (2010), “Relationship between Islamic Banking and Micro-financing”, Journal of Business and Technology (Dhaka), Northern University Bangladesh. (ISSN : 1992 – 271X, Vol. 5, Issue – 01, June 2010), pp. 24 – 37.

3. Fatema, N. and Ibrahim, A. M. (2010), “Analyzing the relationship between customer innovativeness and brand extension”, Journal of Business and Technical Progress, Business Review - Bangladesh ( ISSN : 2224 – 1884, Vol. 1, Issue – 02, December 2012 ), pp. 69 – 88.

4. Fatema, N. and Ibrahim, A. M. (2012), “Comparative study of profitability and liquidity analysis of Islamic Banks in Bangladesh”, Global Disclosure of Economics and Business ( ISSN : 2305-9168, Vol.-1 No. – 2 , January 2013), pp. 29 – 46.

5. Ibrahim, A. M. and Fatema, N. (2013), “Impact of membership card on customer loyalty: A study based on supermarkets of Dhaka city”, Journal of Business and Technical Progress, Business Review - Bangladesh ( ISSN : 2224 – 1884, Vol. 2, Issue – 01, July 2013 ), pp. 231 – 239.

6. Ibrahim, A. M. (2013), “Global Brands and its way to take position at share of heart”, Journal of Business and Technical Progress, Business Review - Bangladesh ( ISSN : 2224 – 1884, Vol. 2, Issue – 02,  December 2013 ), pp. 33 – 35.

7. Chowdhary, H.J. and Ibrahim, A. M. (2014), “Stress and its impact on Working Women- A study on Comilla City”, Journal of Business and Technical Progress, Business Review - Bangladesh ( ISSN : 2224 – 1884, Vol. 3, Issue – 02,  June 2014 ), pp. 47 – 58.

8. Ibrahim, A. M. (2014), “Impact of Limited Time Promotion on Consumer Buying Process, Journal of Business and Technical Progress, Business Review - Bangladesh ( ISSN : 2224 – 1884, Vol. 3, Issue – 02,  December 2014 ), pp. 21 – 29.

9. Ibrahim, A. M. (2015), “Impact of Advertisement on Brand Preference: a study focus on Soft drinks market of Bangladesh, Journal of Business and Technical Progress, Business Review - Bangladesh ( ISSN : 2224 – 1884, Vol. 4, Issue – 01,  June 2015 ), pp. 72 – 81.

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