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Northern University Bangladesh

Shirin Akhtar

Designation : Senior Lecturer
Department : Business Administration
Research :

1.Impact of Social Networking Sites in Marketing Communication and Sales-A Study on Nestle Bangladesh Limited, World Journal of Social Sciences, Volume 6 Number 1, ISSN:1838-3785, March 2016.
2.Impacts of Promotional Tools on Bank’s Profitability and Brand Image: A Comparative Study between Islamic Banks and Conventional Banks, World Review of Business Research, Volume 6 Number 2, ISSN:1838-3955, September 2016.
3.Tourism and Economics Advancement: a comparative Scenario Analysis of Bangladesh and South East Asia, World Business Institute, Accepted (Review is going on), Presented in International Social Sciences and Business Research Conference.
4.Impact of Introducing Biometric ATM Cards for Banking Industry: Bangladesh Perspective, (Accepted), 7th Global Business Research Conference.
 

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