MoU signing ceremony of Essentials of Modern Marketing (EOMM) project between Northern Education Group (NEG) & Matador Group was organized at the premises of Northern University Bangladesh.

Northern Education Group (NEG) is delighted to inform you that a Marketing Textbook to be written by Professor Philip Kotler and his associates, titled “Essential of Modern Marketing (EOMM)” which will include several cases on business and corporate enterprises in Bangladesh to focus on the success stories and highlights in the area. The EOMM book is expected to be used by thousands of graduates and undergraduate students, professionals, practitioners, and executives in Bangladesh and other countries in South Asia. The book will be published by Amazon.com in 2022.

The ceremony was graced by the presence of Sagirul Alam, Managing Director, Matador Group. On behalf of Northern Education Group, Prof. Abu Yousuf Md. Abdullah, Chairman, NUBT; Professor Dr. Anwar Hossain, Vice-Chancellor, Northern University Bangladesh (NUB); Prof. Dr. Nazrul Islam, Pro-Vice-Chancellor, NUB; Commodore M. Monirul Islam (Retd), Registrar, NUB; Sk Mahbub, Additional Director, PRD, NUB, and Zayed Iqbal Abir, Coordinator of EOMM project were present at the signing ceremony.

The Essentials of Modern Marketing (EOMM) is an example of another milestone that came into presence following the partnership of Kotler Impact Inc. Canada & Northern Education Group (NEG). We congratulate Matador Group on being a part of this historic journey.